THE STEP BY STEP PLAYBOOK

Stop Being the Best-Kept Secret in Your Industry

Most senior professionals are invisible to the market they deserve to serve — not because they lack expertise, but because no one taught them how to distribute it. I’ll show you how to build an audience that actually pays, package what you know into an offer people buy, and generate consistent income without cold outreach, without cringe content, and without starting from scratch.

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Learn The 3 Highest-Leverage Skills To Build Your Audience, Package Your Offer, and Generate Consistent Income Online

Attract the right people, convert them with offers they actually want, and build income that doesn’t require you to be on calls all day

Build an Audience That Actually Pays You

Most LinkedIn advice optimizes for reach. This optimizes for revenue. You’ll learn to create content that attracts buyers — directors, VPs, and decision-makers who need exactly what you offer. Not followers who ghost you when it’s time to pay.

Package Your Expertise Into an Offer People Buy

Your knowledge is worth far more than you’re charging. The problem isn’t your pricing — it’s how your offer is positioned. You’ll build a consulting, coaching, or course offer that commands premium rates and converts without a sales call.

Generate Income Without Living on Sales Calls

A LinkedIn profile that works while you sleep. A content system that runs on 90 minutes a week. A lead magnet and email sequence that qualifies buyers before they ever reach out. This is the income layer — and it compounds.

OUR REVIEWS

What Are Other Founders Saying?

100 Million LinkedIn Views. 7-Figures in Revenue. Helped Scale Businesses to Billions.

I'm not teaching ideas from a course I bought. Everything inside The Growth Code comes from building real businesses, scaling a company to $2.6B, and doing this myself from scratch.

145k

LinkedIn followers built in 16 months from zero

$2B+ Valuation

Valuation reached across my tenures as a technology leader

50+

Senior professionals coached through the same transition

Here's Everything You Get Inside
The Growth Code

Everything You Need To Build Your Audience, Package Your Expertise, and Generate Consistent Income — Based On The System I Used Myself

Here's Everything You Get Inside
The Growth Code
6 modules · 55 lessons · Zero fluff
The Growth Code Course
The complete step-by-step system. Audience, offer, profile, conversion, scale -- everything you need to go from invisible to inbound.
1
🎓The Growth Code
$2,997INCLUDED
👥Private Community
$497INCLUDED
2
Private Growth Code Community ($497 value)
Peer access, accountability, and direct feedback from people making the same transition. Not a Facebook group -- a curated community of senior professionals.
Monthly Live Q&A Calls with Ryan ($997 value)
12 sessions per year. Bring your questions, your content, your offer -- get direct feedback. The equivalent of $83/call from a VP who's done it.
3
🎙Live Q&A Calls
$997INCLUDED
LinkedIn Swipe File
$297INCLUDED
4
LinkedIn Post Swipe File ($297 value)
100+ hooks, frameworks, and post formats built for senior professionals. The exact content structures behind 100M+ LinkedIn views.
30-Day Email Nurture Sequence ($497 value)
Fully written. Plug and play. 30 emails that take a cold lead from "who is this?" to paying client -- without you writing a single word from scratch.
5
💌Email Sequence
$497INCLUDED
🌟Lead Magnet Guide
$197INCLUDED
6
Lead Magnet + Landing Page Guide ($197 value)
Build the top of your funnel right. The lead magnet that qualifies buyers before they reach out, and the landing page that converts while you sleep.
Modules
Foundation
Module 00
5 lessons
Audience
Module 01
12 lessons
Offer
Module 02
10 lessons
Profile
Module 03
8 lessons
Conversion
Module 04
11 lessons
Scale
Module 05
9 lessons
Total value of everything included
$5,482Yours for $1,997
or 2 payments of $997 · no interest

The Most Comprehensive LinkedIn-to-Income System Ever Built for Senior Professionals

Everything You Need To Build Your Audience, Package Your Expertise, and Generate Consistent Income — Based On The System I Used Myself

01

Explore

This is not a templated approach. We know every single buisness and client is unique. We’ll work with you to explore, research and understand your business.

02

Opportunity & Research

Your competitors may be doing the same thing, but we’ll help you navigate the world of opportunity. There’s always room to improve and innovate.

03

Plan, Create, & Execute

Through an agile approach, we’ll create a roadmap to completion, create and execute. This is where your product will really come to life.

04

Optimization

Learnings, usage and analytics will tell us how to best optimize to continuously reach your customers and maximize your growth potential. 

05

Tracking, Reporting, & Growing

Your business is an ever-evolving thing. Through tracking and reporting, we’ll continuously be your partner to make sure you continue to grow.

You only need to sign 1 client 
to make your money back

I won’t pretend I can predict every challenge you’ll face. So the course grows with you — as I learn what the community needs, I address it. New modules get added. Content gets updated. You’re not buying a static product.

And don’t forget — this is a legitimate business expense. Write it off.

It's also a legitimate work expense for personal development. Use it.



The Growth Code

  • Lifetime access to all 6 core modules + new lessons added monthly
  • Private Growth Code community
  • Monthly live Q&A calls with Ryan
  • LinkedIn post swipe file (100+ hooks and frameworks)
  • 30-day email nurture sequence template
  • Lead magnet and landing page build guide
  • Lifetime access to all future updates

$1997

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FAQs

Where is the Event Full?

This year's Event Full will be held at the Chicago Center from August 20-27

Were should I stay?

We recommend staying at a hotel downtown within a few blocks of the Chicago Center so you can easily get to/from the conference throughout the week. We created a list of recommended hotels here.

How do I sign up to run a workshop?

We're thrilled you're interested in hosting a workshop at Event Full. Unfortunately we're full this year. That said, we have plenty of openings for next year. Sign up here.

Is my ticket refundable?

All tickets are 100% refundable within 30 days of the event. If you'd like to get a refund for your ticket(s) within 30 days of the event, we may have individuals on a ticket waiting list, so feel free to reach out. To request a refund, please contact our support team.