So as my days usually go, I was browsing around working on the next BIG thing when I jumped over to amazon to do a little research. What did I find, but a new layout on the Amazon site. They have been with the same scheme overall since before I can remember them being this big ecommerce shop.

Overall I really like the look. Its a fresh new design. The launch time seems perfect as it will give them plenty of time to work out any bugs that may arise before the holiday season really kicks into full swing. The navigation is a big improvement in my mind. Before you had to go through all this junk to get to what you wanted. Now its all there on the left bar where I need it, with some helpful quick links to some of the more popular categories. One initial piece of criticism would be they didnt leave a link on the page to go back to the old layout. As horrible as it may be to some users, there are a vast majority who dont like to change things up.

In this Web 2.0 world, Amazon is starting to take a stab at the styling cues that we are starting to become accustomed to. I give this design update a 9.0 on my scale. Whats your take on it?