Social Marketing #2 Youtube Traffic
Written On Jan 15, 2008 // Be The First To Comment
Alright, since I’ve been into giving away as much knowledge as I can about social marketing I might as well keep up with it and give away some easy tips to marketing on YouTube.com or any video site for that matter. Now you may have heard of this place. Its only one of the most visited places on the internet. Watch as I hype it up for you. Really though, a whole lot of people visit these sites, so why not gain something from it for yourself.
Right away you’ll need some software to make these movies. Depending on your OS, the simple ones are Microsoft Movie Maker for the PC and iMovie for the MAC. For my really simple videos we wont need anything fancy. If for some reason you wanted to get crazy on this you could use Adobe Premiere or a similar setup.
The same rules apply as before. Be a good socialite and participate and please don’t spam. The idea here is low budget video work. Now my first attempts at this were pretty low in traffic, but that doesnt matter. I still got something out of it and was able to improve on it.
The first and most boring part of making videos is studying the niche you are marketing to. Taking the time to do this in the beginning will work wonders for your social video marketing campaign. Find out what are the most viewed videos. Find out why people are viewing them the most. Most of the time you’ll find the video really stands out in some shape or form. Most of the time its entertaining. You can game this system, but I strongly suggest you dont. Like the thousands of videos you see of hot chicks or someone getting punched. Be honest about the video in your description and in the video itself.
Now heres an example of how I tested this out for myself. One of my niche sites dealt with a lot of pictures. Well how do you market pictures on youtube? The same way you do with a regular site. Take a stack of photos and toss them into your video, one frame for one picture. You dont have to do anything special, you could even avoid using transitions if you wanted to. Now I wanted to get fancy and put some music behind it and BAM I had a video people could enjoy. If you wanted to be adventerous you could take some time and make your own watermark on your videos with the URL to your site in it.
Well the next part is pretty easy, upload your now completed video to the various video sites out there; youtube, stage6, veoh, dailymotion, etc. Pay close attention to how you word your video descriptions. Make sure it will appeal to your market. Also be sure to accurately tag your video. Anything you can do so your video can be found.
Just uploading the video usually isnt enough to get it out there, unless its an awesome video. Heres where that magic participation in the social network pays off. Take time to write thoughtful comments on other peoples videos. People will follow those comments and see what videos you’ve got and view them. I shouldn’t have to tell you, but stumbling your videos and delicious linking to the video doesnt hurt either. Driving good traffic to these videos can easily produce some great targeted traffic for your sites.
Now how well have I done with my videos? Well in the last three I released I have had a combined view count of 10,352 views and 1035 click through the video links to my niche site. This was all done in about three days. Which I would say isn’t too bad at all. Unique videos really pay off on this site, for more than the obvious reasons. Another big benefit to just publishing the videos, usually someone will link to it or embed it on their site. Just furthering your videos reach. I’d say it took me about an hour to make the first video, thats just cause I was getting familiar with the program. After that it was only about 15 minutes per video. So 15 minutes for a bit of traffic and some easy exposure for my site. Not bad. So get out there and give it a shot. When you’re done post some results on here. Enjoy and Good Luck!



