Archive for the ‘Social Marketing’ Category

Social Marketing #2 Youtube Traffic

Written On Jan 15, 2008 // Be The First To Comment

YouTubeAlright, since I’ve been into giving away as much knowledge as I can about social marketing I might as well keep up with it and give away some easy tips to marketing on YouTube.com or any video site for that matter. Now you may have heard of this place. Its only one of the most visited places on the internet. Watch as I hype it up for you. Really though, a whole lot of people visit these sites, so why not gain something from it for yourself.

Right away you’ll need some software to make these movies. Depending on your OS, the simple ones are Microsoft Movie Maker for the PC and iMovie for the MAC. For my really simple videos we wont need anything fancy. If for some reason you wanted to get crazy on this you could use Adobe Premiere or a similar setup.

The same rules apply as before. Be a good socialite and participate and please don’t spam. The idea here is low budget video work. Now my first attempts at this were pretty low in traffic, but that doesnt matter. I still got something out of it and was able to improve on it.

The first and most boring part of making videos is studying the niche you are marketing to. Taking the time to do this in the beginning will work wonders for your social video marketing campaign. Find out what are the most viewed videos. Find out why people are viewing them the most. Most of the time you’ll find the video really stands out in some shape or form. Most of the time its entertaining. You can game this system, but I strongly suggest you dont. Like the thousands of videos you see of hot chicks or someone getting punched. Be honest about the video in your description and in the video itself.

Now heres an example of how I tested this out for myself. One of my niche sites dealt with a lot of pictures. Well how do you market pictures on youtube? The same way you do with a regular site. Take a stack of photos and toss them into your video, one frame for one picture. You dont have to do anything special, you could even avoid using transitions if you wanted to. Now I wanted to get fancy and put some music behind it and BAM I had a video people could enjoy. If you wanted to be adventerous you could take some time and make your own watermark on your videos with the URL to your site in it.

Well the next part is pretty easy, upload your now completed video to the various video sites out there; youtube, stage6, veoh, dailymotion, etc. Pay close attention to how you word your video descriptions. Make sure it will appeal to your market. Also be sure to accurately tag your video. Anything you can do so your video can be found.

Just uploading the video usually isnt enough to get it out there, unless its an awesome video. Heres where that magic participation in the social network pays off. Take time to write thoughtful comments on other peoples videos. People will follow those comments and see what videos you’ve got and view them. I shouldn’t have to tell you, but stumbling your videos and delicious linking to the video doesnt hurt either. Driving good traffic to these videos can easily produce some great targeted traffic for your sites.

Now how well have I done with my videos? Well in the last three I released I have had a combined view count of 10,352 views and 1035 click through the video links to my niche site. This was all done in about three days. Which I would say isn’t too bad at all. Unique videos really pay off on this site, for more than the obvious reasons. Another big benefit to just publishing the videos, usually someone will link to it or embed it on their site. Just furthering your videos reach. I’d say it took me about an hour to make the first video, thats just cause I was getting familiar with the program. After that it was only about 15 minutes per video. So 15 minutes for a bit of traffic and some easy exposure for my site. Not bad.  So get out there and give it a shot. When you’re done post some results on here. Enjoy and Good Luck!

Social Marketing #1 Scribd.com

Written On Jan 11, 2008 // 3 Comments

So lets talk about some ways to market your affiliate program/ebook/website. The new buzz word in the internet marketing world is Social Marketing!! Its just as it sounds and a fairly simple idea. You make a website or have a program you want to sell and all you do is market it along all the social networks. IE: youtube, myspace, facebook etc etc. We used to call this spamming sites back when I first started doing it. Now a days its pretty much becoming the normal thing to do. Its also becoming the easiest free method for gaining traffic to your sites. In some cases easier than getting ranked on the search engines. My goal over the next few weeks is to dump off a few simple techniques to gain traffic from these social giants for your various projects.

I already talked about gaining traffic on StumbleUpon. The key with StumbleUpon, and the same goes for every other social network, is participating in the network. No one wants to Stumble, or Digg, or give a rating to people who arent involved. I am not saying, go out and be a spammer and annoy the hell out of people. The basic idea is make some friends, add value to their social networks and participate.

So lets talk about one that you probably havent used before, Scribd.com. If you havent been there before, this site is all about ebooks, articles and anything in the written form. There are some photos, but those arent getting the most attention. One method I have employed with Scribd is uploading quick articles about affiliate offers that are going on right now. The first thing you want to pay attention for with Scribd is originality. Do not go and copy other peoples stuff. This is just going to give you some bad reputation on their site and no traffic going your way. Scribd is all about original articles that generally help people in some shape or form. Again, its all about adding value to the site. You want to create enough buzz for people to want to comment on it, link to it, and build traffic to it. Now the beauty of Scribd is you can add HTML to your articles. This means you can embed your links into the articles and easily use their social network traffic to push some sales/traffic your way.

So now that we have some tactics under our belt for using the site. How do we build the traffic on the article? The very first method is to…you guessed it participate in the site. Go comment on other articles, join groups, make a group, and get some friends. Because no one knows anything about people who keep to themselves. One example for you, lets say you comment on one other persons article, not only will the author see it and probably check out what you have written but so will all the other people who see that persons article. Again I really want to emphasize the fact that you should be writing real responses that add value to other peoples articles and not writing things like, “HEY CHECK OUT MY COOL ARTICLE!”. All that does is waste your time, other peoples time, and ruins your reputation. Another method is Stumble your own articles. Again thats just an easy way to cross the traffic sources over from StumbleUpon and Scribd. There are plenty of other ways to drive the traffic to your Scribd articles. I could write pages and pages of them. Now I’m not guaranteeing any crazy amount of traffic. Always take your time, and test test test. Then test some more. Track your results, review them, and go back at it again. Enjoy the tips and Good Luck with your Social Marketing!