So I have to hand it to Microsoft for making it really easy to set some geographic areas for your ads. This has to be one of the most important things when working with PPC traffic. Purely because you dont want to sell sausages to people in south-africa. Well maybe you do, who knows maybe they love the stuff. Coupling my products with the places its most popular is super important. For one I’m grabbing my demographic and secondly I’m getting some really direct and targeted traffic for my PPC campaign.

adCenter really makes all of that super simple to implement. Another helpful tip when working on PPC is to take advantage of gender and age targeting. If you can get some highly targeted traffic like that it will just further improve your conversion.

On the note of my ongoing PPC experiment, I havent made any conversions yet. I think this is mostly due to the cost of the bid on some of these terms I’m shooting for. Even though I have over 1k keywords for this campaign and all sorts of mispellings and typos I cant seem to break into the right bid point. So I may have to run some more adjustments and settings to get a better foothold in the market.

The eComXpo was my first virtual trade show. They take an interesting approach to the whole SEM/affiliate marketing convention structure. I liked the fact that I could rip through checking out all the major companies booths within a couple hours. Unlike the bigger trade shows like SES and Affiliate Summit. They also held a good deal of seminars on various topics like “Making Money With Google” and “Ebay Affiliate Program”. But the one I found the most entertaining as well as chock full of solid information was “Build Your Business using Social Media” which gave a great run down on marketing your sites in the major social media networks such as, DIGG and YouTube. The panel on this dicussion was Shoemoney, Kris Jones, Todd Malicoat, And Neil Patel., which if you know who they are means you get great information out of it.

One thing that suprised me was the booth prizes at the event. I rarely ever win anything and I was greeted a week after the event was over with a box from one of the booths. I apparently won a CardScan personal. Basically its a business card scanner. Not that I get loads of business cards to really need one, but there will come a day when I’ll be shuffling through a stack and need a way to organize them. Enough plugging them.

All in all I liked the event. It gave me a good deal of useful information. But it lacked the real life interaction you get from the bigger shows. I recommend anyone go check it out, plus its free, so its a win win.