Social Marketing #1 Scribd.com

So lets talk about some ways to market your affiliate program/ebook/website. The new buzz word in the internet marketing world is Social Marketing!! Its just as it sounds and a fairly simple idea. You make a website or have a program you want to sell and all you do is market it along all the social networks. IE: youtube, myspace, facebook etc etc. We used to call this spamming sites back when I first started doing it. Now a days its pretty much becoming the normal thing to do. Its also becoming the easiest free method for gaining traffic to your sites. In some cases easier than getting ranked on the search engines. My goal over the next few weeks is to dump off a few simple techniques to gain traffic from these social giants for your various projects.

I already talked about gaining traffic on StumbleUpon. The key with StumbleUpon, and the same goes for every other social network, is participating in the network. No one wants to Stumble, or Digg, or give a rating to people who arent involved. I am not saying, go out and be a spammer and annoy the hell out of people. The basic idea is make some friends, add value to their social networks and participate.

So lets talk about one that you probably havent used before, Scribd.com. If you havent been there before, this site is all about ebooks, articles and anything in the written form. There are some photos, but those arent getting the most attention. One method I have employed with Scribd is uploading quick articles about affiliate offers that are going on right now. The first thing you want to pay attention for with Scribd is originality. Do not go and copy other peoples stuff. This is just going to give you some bad reputation on their site and no traffic going your way. Scribd is all about original articles that generally help people in some shape or form. Again, its all about adding value to the site. You want to create enough buzz for people to want to comment on it, link to it, and build traffic to it. Now the beauty of Scribd is you can add HTML to your articles. This means you can embed your links into the articles and easily use their social network traffic to push some sales/traffic your way.

So now that we have some tactics under our belt for using the site. How do we build the traffic on the article? The very first method is to…you guessed it participate in the site. Go comment on other articles, join groups, make a group, and get some friends. Because no one knows anything about people who keep to themselves. One example for you, lets say you comment on one other persons article, not only will the author see it and probably check out what you have written but so will all the other people who see that persons article. Again I really want to emphasize the fact that you should be writing real responses that add value to other peoples articles and not writing things like, “HEY CHECK OUT MY COOL ARTICLE!”. All that does is waste your time, other peoples time, and ruins your reputation. Another method is Stumble your own articles. Again thats just an easy way to cross the traffic sources over from StumbleUpon and Scribd. There are plenty of other ways to drive the traffic to your Scribd articles. I could write pages and pages of them. Now I’m not guaranteeing any crazy amount of traffic. Always take your time, and test test test. Then test some more. Track your results, review them, and go back at it again. Enjoy the tips and Good Luck with your Social Marketing!

3 Comments to Social Marketing #1 Scribd.com

  1. Jared Friedman Says:

    Hi there,
    I work at Scribd, and we happened to notice this blog post. While I’m glad that you guys like Scribd, I’d like to point out some things about our policies.

    Scribd is a website for the noncommercial sharing of documents. By “documents”, we mean things like poems, stories, homework, academic research, magazines, and that sort of thing. We provide the Scribd service free of charge, and don’t advertise on users’ documents. In return, we ask that users not use Scribd for promotion or marketing.

    Our users don’t like seeing commercial content on Scribd, and so we have taken measures to protect against it. We don’t allow links on documents anymore, and we filter our content and delete documents which appear to have been created to promote a product or website. Scribd is good for a lot of things, but it’s not a good place to promote your website.

    So we wish you the best of luck in your social marketing efforts, but we suggest you try sites other than Scribd to do it.

  2. Ryan Yockey Says:

    @Jared,

    Thanks for stopping by Jared. You definitely are running an excellent program at Scribd. While the policies are there, I have noticed documents with links in them. Even the text editor for uploading documents on your site has a Link creator in it. Which would beg the question of why that was put there in the first place.

    My whole ideal in this blog post was for anyone who reads it to add value to the Scribd service and not add things in that will spam the site or add in commercial content. I hate spam/commercial content as much as the next person. Unfortunately, you should find some more ways to block those links. The quickest and easiest one would be get rid of the “insert link” icon in your Rich Text Editor.
    Just a thought.

    The compromise of the whole idea of using Scribd as a social marketing tool, in my opinion, is add value with real original articles, and drop your website link in your profile. In that sense it wouldnt be blatantly promoting the site and its still giving credit to the people/person who made it. Just my thoughts

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