Recently I’ve been on a real kick of reshaping how I structure my sites links. Now I’m not talking about doing links for your users, which is something you should never ignore, but having a proper link structure for the search engine spiders to go check out. There are numerous benefits to getting this done right and numerous ways to go about doing it.

The one way I’ve been experimenting with as of late is using that fancy rel=”nofollow” tag that everyone in the SEO world has been raving about. With some simple PHP scripts and a little bit of my afternoon I was able to rip apart my sites and make them spider friendly. The basics of using the rel=”nofollow” tag is it tells the spiders what links to follow and how to go about cruising through your sites link structure. Now obviously you want to take some time and figure out the optimal structure for your site. I advise you go find a copy of the ebook Revenge of the MiniNet, and study the hell out of it. Its the basics for creating a great site structure. What are the benefits? Well if you can learn how to stretch the link structure correctly and by doing so your site will seem like more of an authority on your topic. Or you can get that PR a boost by putting the right weight of PR on each link.

I’ve seen some slight improvements so far in my major sites. Some jumped a notch up in PR in the last update due to this, I’m sure. If you’ve had some fun with link structures and the nofollow tag, lets hear your stories.