So I have to hand it to Microsoft for making it really easy to set some geographic areas for your ads. This has to be one of the most important things when working with PPC traffic. Purely because you dont want to sell sausages to people in south-africa. Well maybe you do, who knows maybe they love the stuff. Coupling my products with the places its most popular is super important. For one I’m grabbing my demographic and secondly I’m getting some really direct and targeted traffic for my PPC campaign.

adCenter really makes all of that super simple to implement. Another helpful tip when working on PPC is to take advantage of gender and age targeting. If you can get some highly targeted traffic like that it will just further improve your conversion.

On the note of my ongoing PPC experiment, I havent made any conversions yet. I think this is mostly due to the cost of the bid on some of these terms I’m shooting for. Even though I have over 1k keywords for this campaign and all sorts of mispellings and typos I cant seem to break into the right bid point. So I may have to run some more adjustments and settings to get a better foothold in the market.