I’m a big fan of the show Mad Men. Actually, that’s not strong enough, I’m a super fan. I love everything about that show from the costumes, to the dialogue, to the day drinking, to the peak behind the curtains of how advertising firms were run 40 years ago. It’s fascinating and I just can’t get enough.
In today’s post I thought I’d focus on some of my favorite marketing campaigns and what made them so successful. Maybe in a later post I’ll address some of the worst which can be just as fascinating. [Read more…]